Team members engaging in a creative photoshoot session with diverse and interesting settings


Creative Process


Rebecca Meyer


Taking Creative Team Photos



Do you feel like your team photos lack a little bit of personality? Are you unsure how to present yourself - or your team - on your social media channels and your website in a way that shows off who you are and doesn't look too dry? Then this text should help you - here is our step-by-step guide of how we work on creative team or corporate photos that are anything but boring.

01) Research: collect a large amount of pictures of people / groups of people that you like. Good sources are google image search, Instagram, Pinterest. Don't be too picky initially, and grab all the ones that catch your eye. Try to not only search within your own field - if you want something a little different for your food start up, googling "food start up team pictures" will not yield the results you want.

Mix of inspiration photos to create a moodboard

A good source of inspiration are movies, tv shows or music videos as they often show a group of people in interesting settings. When our designer Mathilde considered taking pictures in the parking lot at the entrance of our coworking space, a scene from The End of the F**ing World* immediately came to her mind as an obvious source of inspo.

Team photoshoot inspired by a scene from "The End of the F***ing World"

02) Select: Go through your selection of images and ask yourself - do I just like the image, or does this actually feel like me/us? Make some tough decisions and narrow down your selection of favourites to around 10-15 pictures max.


Girls band in the hallway of our industrial coworking space Bernies

03) Analyse: Look at your image selection and try to understand what it is that appeals to you in each of the shots. Is it the colouring, is it the composition, the way the people interact with each other? The attitude and facial expressions, the outfits, the backdrop chosen?

Moodboard for a team photoshoot with detailed plans and inspiration images

04) Plan: This is the toughest and most creative part of the process - and a great time to connect with a creative or content agency to help you with your shoot. This will ensure that your inspiration will be translated into an exciting and coherent series of images, and they will take care of all the technical aspects for you so you can be certain the images will be shot in the correct format, that they are professionally lit and retouch to maximise their potential.

Photoshoot inspired by a 90s Mac computer with Steven typing on the keyboard

05) Execute: On the day of the shoot, preparation is key. Having a shot list ready will help you with a smooth process. Make sure to plan for enough time, getting that perfect picture always ends up taking longer than anticipated - plus you will probably have extra ideas during the process so you'll want to allow time to experiment with those also!

Team photoshoot at Bernies coworking space with group fish-eye shot, team on the couch, and Giulia and Olivia playing in the kitchen
Team photoshoot at Bernies coworking space with Olivia under a rug shot, Rebecca and Petra facing sitting on chairs, Steven working on his old fashion computer