CATEGORY
Brand Identity
CLIENT
Superego
SCOPE
Creative Direction
Logo Design
Brand Identity
INDUSTRY
Tech
Superego
A visual identity for a content discovery platform that curates the internet’s most valuable ideas.
Superego is a content discovery platform that surfaces high-quality stories, videos, and ideas from across the internet. Instead of ranking content by likes, clicks, or watch time, the platform highlights work that readers have chosen to financially support, creating a feed shaped by genuine appreciation rather than algorithmic engagement. The identity balances intelligence with a sense of play, forming a distinctive visual system that reflects Superego’s focus on thoughtful curation and meaningful ideas.
To contrast with the highly digital nature of the product, we designed the octopus with a loose, hand-drawn quality. This intentional imperfection adds warmth and personality– a nod to a feed built by human judgement rather then pure algorithm.
The symbol is paired with Inter, a clean and highly functional typeface commonly used in digital interfaces. The tension between the organic illustration and the precise typography reflects the product itself: a digital platform designed to highlight human taste and judgment.
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