She for She

EVERY GIRL DESERVES A PAD, PERIOD.

How can something as natural as menstruation keep girls away from school? She for She is a Denmark-based social enterprise working in countries including Uganda and Sierra Leone to tackle two core humanitarian challenges: limited access to menstrual healthcare, education, and products; and the high rate at which young girls drop out of school. By employing local women to produce and sell affordable, reusable sanitary pads, they improve menstrual health, keep girls in education, and create sustainable livelihoods. Chukster has worked with She for She on creative direction, design, content, video, and packaging to help share their mission. We’ve also helped bring their message to wider audiences through educational materials and impactful events—most notably the sold-out Menstruation Talks & Yoga gathering at Copenhagen’s Thorvaldsens Museum. This pro bono work has now been awarded the "Social & Influencer" category at the LE BOOK Emerging Talent Awards held at The Lab, Copenhagen.

Update from Mary Consolata Namagambe - Founder of She for She

"Since initiating our collaboration with Chukster Studio, She for She has experienced a remarkable increase in brand recognition and awareness. A prime example of this is the social media campaign highlighted by the powerful video where I held a sign that read, “I can’t afford to buy pads.” This video alone garnered over 43,000 views on Instagram, significantly amplifying our message and mission. As a direct result of this
heightened visibility, we successfully raised over 20,000 DKK, which enabled us to donate pads to 200 girls in Uganda. These donations have a lasting impact, keeping these girls in school for three years,
demonstrating how increased brand awareness translates into tangible outcomes for our cause.

Our partnership has also led to substantial growth in community engagement. One of the most notable examples is the increase in participation in our menstruation walk, an event designed to raise awareness and foster community around the issues of menstrual health and equity. Over the past three years, our event has brought together over 800 women, men, and girls. The event not only attracted new volunteers but also strengthened our existing community bonds. The attached testimonials from participants and recipients of our support vividly illustrate the personal impact of our work, further emphasizing the effectiveness of our community engagement efforts. https://we.tl/t-YHnr24NTTY

The enhanced visibility and community involvement facilitated by Chukster Studio's coverage played a crucial role in our fundraising success. For the first time, we secured funding specifically to support the
menstruation walk, a direct outcome of the media exposure and strategic use of event photos and participant testimonials. This success didn’t stop there; the compelling stories and visuals captured during these events have helped us secure additional funds, further enabling us to expand our reach and support more girls in need.

The events we have planned and executed together have had significant, measurable impacts on She for She’s mission. Through these collaborative efforts, we have provided over 15,000 schoolgirls with menstruation products, directly contributing to their ability to stay in school and receive an education. The impact of these events is far-reaching, not only in terms of the immediate support provided but also in empowering these girls to pursue their education without interruption, breaking the cycle of poverty and creating opportunities for a brighter future.

In conclusion, the partnership between She for She and Chukster Studio has proven to be a powerful catalyst for change. By increasing brand awareness, deepening community engagement, securing essential funds, and planning impactful events, we have collectively advanced our mission, creating lasting change in the lives of thousands of girls."

Mary Consolata Namagambe

She for She, Founder and CEO

"Chukster's creativity, professionalism, and meticulous attention to detail have brought our vision to life. They consistently capture the essence of our brand and have exceeded our expectations with their outstanding results."