Energy for the Frontline

PROVIDING ENERGY TO FIRST RESPONDERS

5.11 have a proud history of working with, and developing products for, ‘those who serve’ including military, police, and emergency services personnel. When the COVID pandemic hit in early 2020, health personnel and other first responders were faced with long shifts and little time for breaks, making it difficult to keep energy levels up. It was clear to the team at 5.11 International that they wanted to do something to help. We worked closely with them and their dealer network to find a way of generating revenue to purchase energy-efficient protein drinks, developed especially for the campaign by famous Swedish actor and strongman Magnus Samuelsson. We designed campaign material and a landing page for #EnergyfortheFrontline, as well as bespoke packaging for the energy packs, and are proud to have been a part of helping 5.11 succeed in supplying 50 million kilo calories to front-line workers.