5.11 Tactical

PURPOSE-BUILT GEAR FOR LIFE'S TOUGHEST MISSIONS

5.11 makes gear for people who put their life on the line to keep us safe. From paramedics to personal security agents, 5.11 creates durable and reliable apparel for frontline responders. From humble beginnings to global category leader, 5.11 is now the most trusted name in tactical gear – expanding its global footprint to more than 100 countries and bringing in well over half a billion $ in annual revenue. For several years we've worked closely with the EMEA directors and management in Malmö, as well as more recently with their head office in California, overseeing consistent growth in that time. We've helped shape how 5.11 shows up worldwide, while staying rooted in what made it trusted in the first place.

Packaging and Print Collateral

From bi-annual product catalogues in multiple languages and currencies to POS graphics, packaging, leaflets, and stickers - 5.11’s offline brand touch points are manifold. We have been translating their rugged and technical brand identity into easily understandable and inspiring print collateral across different cultures and language regions for several years.

Digital experiences & Marketing Campaigns

We have built a number of marketing campaigns and product launches for 5.11, from initial conception through to creative direction, copywriting, graphic design, photographic direction, and communication planning.

FOR WHEN THERE IS NO IF – PT-R CAMPAIGN

Whether preparing for an upcoming deployment or your next rescue mission, the stakes are high, so you stay ready. Training is a key element of that preparedness. 5.11 Tactical’s sports apparel and innovative training gear allow you to train efficiently - no matter where you are.

LIGHTWEIGHT & MODULAR PACKS

What happens when you combine the experience rooted in durable tactical gear, with a modern, lightweight construction? You get the Skyweight collection, our lightest ever.

FORCE

For the launch of FORCE RainShell Jacket & Pant, we created a technical, product focused campaign based around creative studio shots and a clean, professional graphic identity. A campaign rolled out across various channels such as Social Media, Web, In Store Graphics and Product Leaflets.

Photo & Video Production - 5.11 EMEA

We lead the creative direction for 5.11 Tactical’s photo and video shoots, shaping the visual narrative from concept to execution. From production planning to final edits, we ensure every frame captures the brand’s relentless spirit.

Store and Exhibition design

We work with the 5.11 marketing and FMM team on exhibition and store designs.

Brand Storytelling

Founded 20 years ago on the climbing walls of Yosemite National Park - 5.11 Tactical have come a long way. What has remained a constant throughout, is their commitment to design & develop products that are purpose-built, durable and mission-tested.

Products that you can trust to last, and to support you on your journey.

BUILT FOR PURPOSE. BUILT TO LAST.