I have a tendency to bite off more than I can chew—whether it’s committing to create all the original content for a magazine or attempting to shove an entire smørrebrød sandwich into my mouth, I tend to gravitate toward challenges. That’s why, when it came time to choose my final project at Eikon, a school of applied arts in Switzerland, I decided to take on a whole magazine myself: writing all the articles, taking all the photos and of course, actually designing it. 
I knew what I was looking for, something interesting and cool to write about, and since my magazine was about graphic design, writing about dinosaurs was off the table.

After hours of scrolling, I stumbled upon Chukster’s website, and it was like a lightbulb went off. They were exactly what I was looking for. The bold designs, the mix of nationalities, and—of course—the snake game programmed into their About page completely sold me. I reached out in the hope to interview the team for my magazine, and I just knew it would be the right fit for my magazine.
 

Here is what I ended up writing:

A recent coffee chat from 1,262.2 kilometers away gave me the chance to connect with Rebecca and Steven, the creative forces behind Chukster, a design studio nestled in the heart of Copenhagen. In a city brimming with creativity, Chukster stands out as something truly special. 

“Design should be fun,” Rebecca said, capturing the core philosophy that drives their work. At Chukster, they’re reimagining what agency life can be, aiming to turn it from a stressful grind into a joyful adventure. The energy in their studio speaks to their commitment to making design not just effective, but delightful.

For Rebecca, this approach was born from her experience of the gap between the idealised version of agency life and the reality many designers face. She explained, “Design is kind of a dream role or dream job for a lot of people. But when I talked to other designers, I found a lot of it was quite stressful. You’re not the one making the decisions—you’re just implementing them. And I thought, how is there such a big gap between what people think agency life is like and how it actually feels? We wanted to find a better way to do it. Designing should be fun.”

But Chukster’s philosophy isn’t just about design—it’s about the relationships they build along the way. Rebecca and Steven both emphasised that the client-designer dynamic is at the heart of their work. It’s not just about creating designs; it’s about creating connections. As Steven put it, “It’s really important to have clients we get along with. Often, they end up becoming our friends. We like to really get to know our clients so it doesn’t feel like work. You’re not working for some big corporate office—you’re working for someone you know really well, someone you can joke with and have fun with.”

Diversity is another key ingredient in Chukster’s creative process. Rather than seeing different cultural backgrounds as a challenge, the team embraces it as a source of fresh ideas. One example: while designing a beer label for the Copenhagen festival Syd for Solen (Danish for “South of the Sun”), Mathilde - a designer from France - took an unexpected approach drawing a connection between the festival's name and the French word “sol” (ground). The result was a creative twist that injected new energy into the project.

Chukster also has a knack for balancing professionalism with personality in their branding. While they understand the need for a polished image in certain industries, they always infuse their work with a sense of attitude and fun that resonates with both clients and consumers.

At the heart of Chukster’s design process is storytelling. It’s not just about the visuals – it’s about capturing the essence of each brand and making it come to life through design. The team listens closely, asks the right questions, and creates space for experimentation. In this way, they transform design from a visual product into a compelling narrative that connects with people on a deeper level.

Now - 6 months later - I am sitting in their studio, as an official intern. I can confidently say I made the right choice. What really drew me to Chukster, as I scrolled through their socials, was the sense of fun they bring to their designs. Even when working with more corporate clients, their work still radiated a sense of playfulness, and that’s what I found so appealing. It became clear that design, at its best, should be fun. And here, in the thick of it all, I can say without a doubt: Chukster proves it.

Elenore Gill - Visual Design intern